Master of Arts in International Business in Hotel and Tourism Management

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This challenging hotel management degree and elaborated training programmes, accredited by the University of Derby (UK), will satisfy the academic, professional and personal needs of candidates seeking top management careers in the hospitality industry. This Master diploma in hotel management aims to assist candidates in achieving their entrepreneurship and leadership potential through business-plan projects, network and personal coaching.

Overview of the hotel management training programmes

9 Months

4-6 Months

3 Months

Brig Campus
3 academic terms
(1 term: 11 weeks)

Paid internship
in Switzerland or worldwide

Brig Campus
1 academic term
(11 weeks)

Master of International Business in Hotel and Tourism Management awarded by César Ritz Colleges Switzerland
Master of Arts in International Business and Tourism Management awarded by University of Derby, UK

 

Term 1 (11 weeks)

  • Food and Beverage Service Management
    • Inclusive of: Operations, Event Management, Menu Planning and Budgeting, Food Quality and Safety
    • This unit has been designed to allow students develop their Food and Beverage Management Skills through coursework and live food and beverage events.
  • International Tourism Management
    • This module of the hotel management degree charts the course of tourism from its early evolution through to modern technology and experience. The teaching and learning strategies include lectures and seminars, with the use of case study material and research activities to illustrate the practical application of tourism topics covered. Learning is assessed through a written examination and a research activity consisting of two parts, one entailing a review of pertinent literature in relation to a given topic followed by a presentation of findings.
  • Language 1
    • Students that choose to do an optional internship at the end of Term 3 must complete 3 levels of either French or German.

 

Term 2 (11 weeks)

  • Management Accounting and Finance
    • This unit explores all the relevant financial and accounting regulations and procedures relevant to non-accountants.
  • Consumer Behaviour and Strategic Marketing
    • In this unit, students are encouraged to develop a realistic approach to marketing and business problems by conceiving of their own services marketing situation, for which they must elaborate a fact-based environmental context and which they will use to apply the marketing and strategy theories and models presented during contact hours and in the readings.
  • Language 2
    • Students that choose to do an optional internship at the end of Term 3 must complete 3 levels of either French or German.
  • Elective (Optional)
    • See table on elective options at the bottom of the page. Electives may vary each term and are subject to availability.

 

Term 3 (11 weeks)

  • Human Resource Management and Organisational Behaviour
    • This unit appraises and compares the human resource management functions to make staffing decisions in general that are suitable for the hospitality and tourism industries.
  • Research Methods
    • This unit acts as the foundation for the Dissertation and Business Plan and raises the importance of research and analyses in the business world.
  • Language 3
    • Students that choose to do an optional internship at the end of Term 3 must complete 3 levels of either French or German.
  • Elective (Optional)
    • See table on elective options at the bottom of the page. Electives may vary each term and are subject to availability.

 

Internship (4-6 months)

  • Practical Experience
     
    • Paid internship in the hospitality industry in Switzerland or worldwide
    • Minimum monthly gross salary in Switzerland: CHF 2,172.‒

 

Term 4 (11 weeks)

  • Business Plan Project
    • The students will research and produce a business plan. A simulated hospitality environment will be part of the unit.
  • Strategic Hospitality Management
    • This module is the capstone module of the Master of Arts hotel management training programmes. In this module students are required to work in groups and apply the skills learned in previous modules in a live business context. This live context is provided through the use of a virtual hotel simulation. Throughout the module students take the role of the management team of a hotel and liaise with the owner on a regular basis to deliver to the owners objectives.
  • Elective (Optional)
    • See table on elective options at the bottom of the page. Electives may vary each term and are subject to availability.

 

Electives

International Business

  • International Business
  • Global E-Commerce
  • Revenue Management
  • Marketing Strategy and Development
  • Destination Marketing
  • Front Office Operations

Business Start-Up

  • Entrepreneurship: Starting your Own Business
  • The Art of Business Negotiation
  

Culinary Trends in partnership with the
Culinary Arts Academy Switzerland

  • Food Media
  • Culinary Trends and Gastronomy
  • Advanced Wine and Beverage Management

Tourism and Sustainability
Management

  • Contemporary Issues in International Tourism
  • Sustainable Tourism Ventures
  • Strategic Tourism Management

 

The above electives are for all Master programmes and may vary each term and are subject to availability.

 

Students will graduate with:

  • Master of International Business in Hotel and Tourism Management awarded by César Ritz Colleges Switzerland
  • Master of Arts in International Business and Tourism Management awarded by University of Derby, UK

Be inspired by the King of Hoteliers

Success Story

Your Career

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The Career Services team supports students and graduates in finding the job of their dreams.

Call me Back

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A member of our admissions team will call you back and will be pleased to answer your questions.

Meet a Representative

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Learn more about our hotel school from our team in your country.

University Partners

  • University of Derby
  • Washington State University

Recognitions

  • Eduqua
  • THE-ICE
  • ASEH

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