César Ritz Alumnus creates THE BODEGA
After working four years in the Swiss hotel industry Norbert Aellen knew it was time to take his hotel and tourism skills to the next level. In Switzerland, he had a large choice of premium hotel management schools available. “My heart and stomach told me that Le Bouveret was the right choice. There I learned two of the most important lessons to success: What it truly means to have attitude and that hospitality is all about service”
Upon graduating, Norbert wanted to stay in touch with the vibrant school community and served as the President of the César Ritz alumni in German speaking Switzerland, networking and knowledge-sharing with classmates connected to the highest levels of public and private sector industry.
In 2013, Norbert moved to Argentina to focus on his passion for wine and created The BodegA, an on-line wine shop featuring Argentinian wines from the Mendoza region, in Switzerland. Convinced of the Swiss Education Group alumni networking power, Norbert was quick to contact César Ritz graduates living in Argentina - in April, their first alumni gathering took place in Buenos Aires! These collaborative events foster important connections built between individuals who share the same passions, opening up partnership and investment opportunities.
A few weeks ago Norbert was particularly excited, he was invited to visit the Lucerne campus and introduce Argentinian wines to the students, explain its history and provide a white and a red wine taster to deepen their learning and sensorial experience. Later in the day César Ritz Colleges hosted a VIP dégustation on campus featuring a unique collection of the finest red and white Argentinian wines to a hand-picked selection of wine connoisseur’s. Norbert has succeeded in leveraging his wine passion, thanks to the César Ritz global network.
¡a tu salud!