A New Identity for a New Era

César Ritz Colleges proudly announces an exciting new chapter in its storied legacy, unveiling a bold new positioning that reinforces the school’s role as a launchpad for tomorrow’s C-suite leaders. Rooted in the values of Swiss excellence, leadership, and innovation, this evolution reflects the school’s unwavering commitment to preparing the next generation of leaders to make a lasting impact and redefine global industries – in hospitality and beyond.

Over the past four decades, César Ritz Colleges has built an international reputation for academic excellence, entrepreneurial spirit, and leadership development. Today’s transformation elevates this foundation, reigniting the school’s role and laying the groundwork for the decade ahead.

This new direction is rooted in a renewed perspective on the school’s namesake, César Ritz. While long associated with luxury hospitality, heritage, and tradition, the school now shines a spotlight on César Ritz’s dimension as a pioneering innovator, disruptor, and game changer. More than the ‘king of hoteliers,’ César Ritz was a visionary who challenged conventions, redefined service, and transformed an entire industry. It is this spirit of innovation and transformation that now sits at the very heart of the school’s identity.

At the core of the new brand story is a powerful new tagline: Learn to Lead. Lead to Succeed. More than a slogan, it reflects the school’s belief that leadership is not a title but a mindset – shaped through action, adaptability, and a willingness to challenge the status quo.

This leadership mindset is cultivated through a newly introduced systematic innovation philosophy:

Rethink. Refine. Realize.

Through this approach, students are empowered to question assumptions, shape direction, and bring bold ideas to life – developing the skills and confidence to lead transformation in any field.

This change is proudly inspired by César Ritz Colleges’ alumni, whose achievements exemplify the power of this mindset. Over 40% of graduates hold C-suite leadership positions, 35% have founded their own ventures, and 88% have pursued advanced degrees. Their success stories span industries and continents – and stand as living proof of the school’s global impact in shaping industry leaders.

To visually embody this dynamic future, César Ritz Colleges has unveiled a refreshed brand identity, including a modern, forward-looking logo. Sleek, bold, and distinctive, the updated design reflects the school’s renewed energy and commitment to innovation while honoring its roots of excellence. It signals a strong, future-oriented presence that resonates with the next generation of aspiring leaders.

This milestone marks more than a brand evolution – it is a rallying call to students, alumni, faculty, and partners to come together and re-ignite the César Ritz legacy. 

This bold new chapter was designed in collaboration with Magic Pencil, a creative branding agency based in Switzerland - for more information please visit magicpencil.swiss

With the new term launching on July 7, 2025, and key initiatives ahead – including an exclusive Open Day on July 28 and a global Alumni Reunion on August 30–31 in Switzerland – the school warmly invites its global network to connect and celebrate this exciting new chapter and continue inspiring the future of leadership together.

About César Ritz Colleges Switzerland

César Ritz Colleges Switzerland is a leading institution in hospitality business education, renowned for developing global leaders across industries. With over 40 years of heritage and innovation, the school empowers students to drive change and make an impact worldwide. Inspired by the pioneering spirit of César Ritz – an innovator, disruptor, and game changer – the institution prepares the next generation of bold, visionary leaders through a future-focused curriculum, strong industry connections, and a truly international community.

César Ritz Colleges is proud to be part of Swiss Education Group, a world-class alliance of four top-ranked schools specializing in Hospitality, Business, and Culinary Arts – all united by a shared commitment to Swiss excellence.