César Ritz Colleges Switzerland
Swiss Education Group
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Focused on hospitality, tourism, business and hotel management.
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Hospitality, tourism and business on 3 campuses in Switzerland: César Ritz Colleges is inspired by the pioneer of luxury hotels, Mr César Ritz.

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From Bachelor degree to Master programmes, all your hotel management studies in Switzerland with César Ritz Colleges! Based in Le Bouveret, Lucerne and Brig, right in the heart of Europe.

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César Ritz Colleges Switzerland

MA in Entrepreneurship for the Global Hospitality and Tourism Industry

Create your future career 

Master of Arts: a 1-year overview

Discover an overview of the Master Arts in Entrepreneurship for the Global Hospitality and Tourism Industry below. Contact us for our brochure with full course details or for any further information.

Master of Arts related pages:

Entry Requirements Dates & Deadlines
   
Application Procedure Fees

Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry awarded by University of Derby, UK
Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry at César Ritz Colleges
Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry in Switzerland

Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry

The Masters of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry provides a contemporary curriculum preparing graduates for employment and work in today’s global environment, achieved in an accelerated 22-week academic programme.

Accredited by University of Derby, students will graduate ready to launch and maintain a sustainable and profitable business within a challenging global environment. Students will graduate with a:

  • Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry awarded by University of Derby, UK
  • Master of International Business in Hotel and Tourism Management awarded by César Ritz Colleges Switzerland (recognised by Canton of Valais)

 

6 months

4-6 months

Consultancy Project

Brig Campus
2 academic terms
(1 term: 11 weeks)

Internship in Switzerland or worldwide

Off Campus

Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry awarded by University of Derby, UK

 

Successful graduates will have the opportunity to achieve in a wide range of stimulating and fulfilling careers. In the current economic climate, intense competition within the hospitality and tourism industry has led to the emergence of global companies who demand a high level of innovation and commitment to the job and who require high-calibre graduates to ‘make things happen’ – these postgraduate students will amply fulfil these criteria. Graduates can go on to set up their own businesses but are very likely to have to demonstrate intrapreneurial knowledge and skills within organizations where innovation and the necessity to work smarter are some of the key skills required in the global marketplace. 

The MA in Entrepreneurship for the Global Hospitality and Tourism Industry gives a new perspective to the vital role and effective practice of entrepreneurship in one of the most dynamic, unpredictable and fast-changing industry sectors in the world. Entrepreneurship deals with studying the tools to take up a business idea/concept, source the resources to turn it into reality and make that idea into a viable product or service whereas the concept of corporate entrepreneurship or intrapreneurship refers to the development of new ideas and opportunities in established businesses leading to change. This focus is on developing new business models where the entrepreneur must manage innovation, which often involves risk-taking and a legal understanding, in accomplishing their new ideas/concepts.

Year 1

Terms 1 & 2


Term 1 (11 weeks)

  • Business Research Methods
    • This module is designed to provide students with the knowledge, skills and competencies to conduct research projects and to support their postgraduate studies. It will address the ethical considerations to be taken, discuss the appropriateness of various methods of data collection, the range of resources available and introduce them to quantitative and qualitative data analysis. Students will be able to apply this systematic knowledge and understanding of how established tools and techniques of research and enquiry are used to create and interpret the data collected. Students will be required to develop a research proposal that may underpin their independent scholarship in term 3.
  • Hospitality Industry Operations & Trends
    • This module is designed to allow students to explore the global implications and current trends of a changing business environment in relation to the wider hospitality and tourism industry, and the strategic options to address these challenges. The module will focus on current matters relating to management issues, including CSR and competitive advantage, human resources and working smarter, managing an increasing culturally diverse customer mix, and the issues presented by social media. Students will develop a critical awareness of the range of challenges facing one of the most dynamic, unpredictable and fast changing industry sectors in the world.
  • Corporate Finance & Financial Decision Making
    • This module is designed to provide a critical understanding about the foundations of corporate finance. There will be an emphasis on applications vital for corporate managers. Students will examine how individuals and organisations make financial decisions, and how those decisions might deviate from those predicted by traditional financial or economic theory. It will critically evaluate the concepts and tools of financial decision making and financial management and the application of financial analysis skills in the facilitation of strategic decision making. Students will evaluate business information and be able to analyse how investment and financial decisions interact to affect the value of the organisation.
  • Creativity and Innovation for Competitive Advantage
    • This module is designed to address the main challenges and opportunities of using creativity and innovation to explore future competitive horizons within the global hospitality and tourism industry. Students will take a critical approach to the growth of competition, the advancement of technology and the necessity to achieve sustainable economies that are obliging organisations to innovate. These new strategies, action plans, processes and new ways for managing innovation may differ from classical business activities. Students will explore a range of tools, techniques, processes and examine the legal requirements to gain a personal, professional and competitive advantage to formulate their ideas.
  • Corporate Entrepreneurship for Hospitality and Tourism
    • This module is designed to focus on the design and development of innovative hospitality and/or tourism business models and how to create and deliver customer value while making sustainable profits. Students will gain a critical understanding of the internal and external environments and the complexities of operating across global boundaries. It will familiarise students with the current state and trends in the design of hospitality and tourism business models and value propositions as well as developing in-depth knowledge of how to organise an internal environment conducive to corporate entrepreneurship within resources.
  • Language 1: French / German
    • This module is designed to introduce students to reading, writing and speaking, largely in preparation for Internship. The goal of these courses is to develop a strong foundation for language study skills, and cultural understanding. Activities are centred on the skills of speaking, listening comprehension, reading comprehension, and writing.

Term 2 (11 weeks)

  • Advanced Marketing Strategy in Hospitality and Tourism
    • This module is designed to investigate current business trends in the marketing environment and how trends and events at the micro and macro level can affect industry and the effectiveness of strategies that marketers employ. Students will be able to critically evaluate what globalisation means to the hospitality and tourism industry and the changes that have resulted from the expansion of global business in a complex and changing marketplace. The environmental forces faced by marketers offer both opportunities and threats and can have a significant impact on strategic and tactical decisions made. Students will critically study the environment and consider how entrepreneurs can adopt and adapt their strategies to meet new market challenges and opportunities. 
  • Risk, Crisis and Recovery in the Global Hospitality and Tourism Industry
    • This module is designed to consider the risk associated with entrepreneurial activities and how risk can be assessed, reduced and managed when developing new ideas and concepts. The current climate demands that students must explore the impact that risk, crisis and security can have on the global hospitality and tourism industry and how the process of recovery needs to be managed. This critical knowledge and understanding will equip entrepreneurs with the intellectual and creative techniques that can address uncertainty and reduce risk leading to recovery approaches. Students will have the opportunity to investigate the operational and practical issues that global organisations need to be aware when planning a range of policies and procedures for a variety of stakeholder communications to re-establish confidence.
  • Digital Marketing and e-Commerce in Hospitality
    • This module is designed to take a critical approach to the entrepreneurial and organisational challenges relating to digital marketing and electronic business models. It will explore fundamental concepts of digital marketing and e-commerce and identify the interdisciplinary aspects encountered in the global hospitality and tourism industry. Students will investigate how digital media can impact Customer Relationship Management and communications strategies and apply principles of best practice. They will critically evaluate the approaches to digital marketing and e-commerce, the impact on the business and the digital plans and strategies in relation to a global business.
  • Leading Success Through Human Capital
    • This module is designed to critically appraise and compare the human resource functions to make staffing decisions for the global hospitality and tourism industry. It will enable the students to acquire operational as well as strategic knowledge about human capital and to lead a business successfully. Students will assess strategies for leading, motivating and engaging the workforce across different cultures. This will require competency in undertaking such functions as marketing, finance, operations and competitor analysis, using human resources or developing new knowledge to create an understanding of the organizational processes and activities that impact on corporate entrepreneurs.
  • Business Sustainability in Hospitality and Tourism
    • This module is designed to equip students with the ability to develop new ways of planning and managing a business whilst keeping sustainability at the core of the operation. Students will develop a critical understanding of why sustainability is one of the single most important global issues facing the world. They will gain knowledge and understand some of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty and how this is essential for any entrepreneur in the hospitality and tourism industry. Students will be able to apply this to create added value and a competitive edge and be ready to incorporate this important concept into a business start-up or as corporate entrepreneurs.
  • Language 2: French / German
    • This module is designed to introduce students to reading, writing and speaking, largely in preparation for Internship. The goal of these courses is to develop a strong foundation for language study skills, and cultural understanding. Activities are centred on the skills of speaking, listening comprehension, reading comprehension, and writing.

Internship (4-6 months)

  • Practical Experience
    • Worldwide internship (local conditions apply) or paid in Switzerland in the hospitality industry

      Minimum monthly gross salary in Switzerland: CHF 2,172.-

Independent Study: Consultancy Project

  • Formulation of Business plan/dissertation
    • This module is designed as a major piece of individual work that allows students the opportunity to conduct an in-depth investigation into an issue or problem derived from their previous modules. It will consolidate their knowledge and understanding, intellectual, subject and transferable skills as identified in the programme outcomes. The module allows students to critically analyse a theory or applied issue with rigour and demonstrates their continuing professional development that underpins the specific discipline. It signifies a greater intensity of career development required to engage in related discipline tasks.  

       

      Students will further develop their research skills and normally this project is presented in the form of a dissertation but by negotiation may take the form of a business feasibility study or another independent research project. The format for presentation of research material must be subject to written consent and agreement from a recognised supervisor and key to this independent scholarship is the ethical considerations that underpin all academic and industry research projects.

      .

Students will graduate with:

  • Master of Arts in Entrepreneurship for the Global Hospitality and Tourism Industry awarded by University of Derby, UK
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